By Jon Michail I like to think of a wardrobe as the armour you put on when you go into battle. No one goes into battle unprepared, so why would we go into our high-stakes, high-risk business world unprepared? A lack of attention to your wardrobe can signal a lack of...
Many people believe that a personal brand is something for celebrities. They don’t think that they need one, and even worse, they don’t realise that no matter who they are, they already have one. Your personal brand is the way you are represented to the world. You may...
Original article by Yitzi Weiner The word influencer is so new that it is still flagged by spellcheck as a typo. What are these mythical creatures? We know that influencers are eagerly pursued by marketers and brands to endorse their products. Influencers have two...
By Jon Michail What exactly is congruency and what makes a person congruent? Congruency in both online and offline is an environment when all different parts of a thing and/or person come together to form a state of agreement and harmony. Being congruent is to be in...
Using and posting on social media isn’t always considered as growing thought leadership. Millions of people create content on the internet and claim to be industry experts in selling products or services. As a result, users are bombarded with content,...