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Using the Core Values Index to Live a Purpose Driven Life

Using the Core Values Index to Live a Purpose Driven Life

By Jon Michail Here at Image Group International, we don’t particularly like to rely on personality tests, but we do believe in core values and Taylor Protocols’ Core Values Index TM (CVI TM) as an evidence-based assessment of unchanging values. I find this an...
Creating a good-looking business brand

Creating a good-looking business brand

Apple’s London store. Image: CNET  By Jon Michail Good design is really all about good communication. It is about different elements working in harmony to tell a story. This is as true in business as it is in life. Humans are visual beings, and we are drawn to...

Colour Analysis and Authentic Image Management

By John Michail Colour is not just something we see – we think in colours, and we feel in colours. Truman Capote coined a phrase for his novella Breakfast at Tiffany’s, having Holly Golightly explain why she goes to Tiffany’s jewellery store whenever she has “the mean...