Q: What have these personalities have in common?
The Australian Olympic Team
A: They are all Swisse Vitamins Ambassadors
John Bertrand, Dr. Chris Brown, Israel Folau, Tom Harley, Tommy Hafey, Marcia Hines, Geoff Huegill, Karmichael Hunt, Sonia Kruger, James O’Connor, Ricky Pointing, Dr. John Tickell & Mark Webber among others.
The Swisse Vitamins Company (http://www.swisse.com/) is showing healthy growth with its ever increasing use of Celebrity Ambassadors – The AU$50 million spend against a revenue of AU$182.6 million must be one of the most aggressive in recent marketing history.
The CEO of the company, Radek Sali (http://www.swisse.com/about/about-swisse/ceo-message) , speaking to The Age, said “If you’ve got a good product, the rest is easy if you make the effort to go out and educate people”- suggesting they will continue their successful branding formula.
What is clear in this who exercise is that their marketing efforts are having a direct correlation to their revenues and that is an exciting prospect in a climate of ever increasing negativity. I bet the bean counters cannot explain this?
The evidence clearly illustrates that you can have alternate success strategies to the no-brainer attitude that says let’s cut costs.
Click on the link below to read the full story on Swisse’s TV ad campaign: