Department of Finance Video

Department of Finance Video

It could be the longest 3 minutes you’ll have to endure today.

This new Australian Government – Department of Finance Graduate Program promo video titled “Game Changers” which has since been unlisted, is horrible.



From the cringe inducing line “about to get my paleo pear banana bread!”, to the awkward “hey buddy” the whole thing screams inauthenticity, and badly scripted interactions.

It would be interesting to know how much a video like this exactly cost the department, rumour says around $40k.

A better example of an authentic message would be this Australian Defence Force Academy video below, the Department of Finance could learn much from this.



What do you think?


jm-squareJon Michail and his team at Image Group International partners with their clients to achieve breakthrough results with new, disruptive ways to grow and monetise their personal and business brands. A veteran coach with a Who’s Who clientele, Jon is the CEO and Founder of Image Group International, an Australian-based corporate and personal brand image advisory and coaching organisation that conducts transformational seminars and workshops in over four continents and is recognised as Australasia’s No. 1 Image Coach.


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