International rating agencies, Moody’s and Standard & Poor’s are on a new path of “responsibility” after their contribution to the Global Financial Crisis , where they missed the banks vulnerabilities completely by their questionable “checking” systems.

Now the poor buggers tell us that they want to overhaul themselves, planning a major re-branding exercise. What does that mean? Change the colours and fonts of their logos? “Create a new tag line?” It sounds like the usual spin to me.

Read the following story –

Ratings agencies in firing line as they rebuild their brands