ga('require', 'GTM-KFSVBP5');

The Australian Open is upon us and the marketing wheels are in full spin
promoting the latest merchandise to
hit the streets: Maria Sharapova is an
excellent example of an elite athlete
earning a fraction of her income (US$700,000)
on the tennis court, and the greater amount off the court (well over US$23million).

She is a living example of how to leverage
the power of her personal brand.