The wealthy control almost all the money

Based on a research study done by the WIDER (World Institute for Development-Economics Research) at the United Nations University claims that in the 21st century, the richest 1% adults alone own about 40% of the global assets ($53 trillion), and the richest 10% adults...

Rediscover the authentic YOU

By Jon-Michail When was the last time you felt as though you were being yourself? I mean the real you, natural and unadulterated; the authentic YOU. Do you feel as though you’re putting on a show for everyone out there? Then, at night, as you’re fighting to get to...

Brand it like Beckham just keeps on giving

  David Beckham illustrates yet again why he is probably a better businessman than he ever was a footballer by his savvy returns on  his own personal branding and endorsements. The Beckham Brand model is a classic study of sports brand management that has inspired a...

When it comes to branding, Americans outdo Chinese

By David Brooks In the race to be the world’s dominant economy, Americans have at least one clear advantage over the Chinese. We’re much better at branding. U.S. companies have these eccentric failed novelists and personally difficult visionary founders who are...