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And they say politics doesn't pay… Brand Clinton, a money making machine

Politics in the 21st Century is a money making profession no matter what the politicians have us believe, and why not? If you have real value and contribute to society why shouldn’t you be paid well after you have re-entered everyday life. Hillary Clinton gives...

When it comes to branding, Americans outdo Chinese

By David Brooks In the race to be the world’s dominant economy, Americans have at least one clear advantage over the Chinese. We’re much better at branding. U.S. companies have these eccentric failed novelists and personally difficult visionary founders who are...

A great leadership brand – Abraham Lincoln: the timely resurrection of a political genius

TROY BRAMSTON, The Australian, February 09, 2013 EIGHT months after the assassination of Abraham Lincoln in April 1865, the martyred US president’s former law partner William Herndon began a series of lectures in which he promised to reveal “the real...