by ImageMaker | Jan 20, 2012 | Advertising, Australian Open, Image, Image Building, Li Na, Oprah, Sport, Sport & Business, Sports Branding, Tennis
The success of Chinese Tennis star Li Na in Australia has started a boom in Asian visitors that could be “more valuable that Oprah” for tourism – according to Australian Open officials as reported in the Herald Sun. She is expected to soon overtake... by ImageMaker | Dec 22, 2011 | Advertising, Branding, Career, Career Building, Corporate Branding, David Beckham, Entrepreneurship, Image, Image Building, Power, Sport, Sport & Business, Sports Branding
According to media reports the LA Galaxy star and former England captain is expected to receive between £3.5m and £5m for the deal. The LA Galaxy star will front the Sainsbury’s Active Kids campaign and promote its sponsorship of the London 2012 Paralympic Games... by ImageMaker | Dec 9, 2011 | Appearance, Branding, Career, David Beckham, Entrepreneurship, Image, Image Building, Power, Reputation, Sport, Sport & Business, Sports Branding, Success
I had the first hand experience this week of meeting David Beckham. He delivered in spades. The guy is humble, down to earth and has that rare skill to make everyone feel comfortable. With all the fame and success in the past 20 odd years (he is 36) you can clearly... by ImageMaker | Feb 9, 2011 | Branding, Career, Career Building, Corporate Branding, Image, Personal Branding, Sport, Sport & Business, Sports Branding, Success
Last week Ian Thorpe revealed a comeback of sorts, launching his new campaign to swim in the London Olympics – A champion sportsman, he has been a marketer’s dream and we are sure the corporate...