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What Entrepreneurs Can Learn From Sport Stars

As a business person, what will you, be doing two decades from now? Will you be a star entrepreneur in your industry? Will your business have become a top contender? Strange as it may seem, if you start thinking like a sports star, you may become one of the elite....

IGI IN THE MEDIA: Nick Kyrgios: The average kid who has won the hearts of Australia

Nick Kyrgios has won the hearts and minds of Australians with his gutsy performances at Wimbledon, none more so than his amazing victory over World no. 1 Rafael Nadal. Kyrgios is the next potential heir to the Australian tennis throne and has the integral hallmarks of...

IGI IN THE MEDIA | Australia’s newest F1 ace, Daniel Ricciardo, wins with a smile of steel

“Authenticity is about being yourself but sometimes that doesn’t fit the mould of expectations” – Jon Michail. Aaron Langmaid | 14 June 2014 | Herald Sun In the final moments of the 2012 Australian Grand Prix, representatives of the world’s media adjusted their...

Brand it like Beckham just keeps on giving

  David Beckham illustrates yet again why he is probably a better businessman than he ever was a footballer by his savvy returns on  his own personal branding and endorsements. The Beckham Brand model is a classic study of sports brand management that has inspired a...

What’s in a name

  Everything matters in branding and the first obvious one is the name. Hull City is a English football club who last season won promotion back in to the Barclays Premier League for 2013/14. The club’s Egyption owners have decided to change their name, by doing...