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Brand it like Beckham just keeps on giving

  David Beckham illustrates yet again why he is probably a better businessman than he ever was a footballer by his savvy returns on  his own personal branding and endorsements. The Beckham Brand model is a classic study of sports brand management that has...

Tennis sidelined as stars sport nice little earners

By Shane Green | The Age | January 14, 2013 MARIA Sharapova is hitting the sweet spot. The Williams sisters are seeing  the ball well, while Novak Djokovic has had his first win. It’s been Lleyton  Hewitt and ”C’mon!” And all this before a...

Lance Armstrong’s re-branding starts with Oprah

Lance Armstrong, seven-time Tour de France  champion officially commences his re-branding campaign with an appearance on the Oprah Winfrey show later this week. According to media reports he is expected to admit to doping throughout his career in an attempt to save...

Image Group International – In the News

Melbourne Window to Asia-wide Market By Aaron Langmaid | Sunday Herald Sun | January 13, 2013 Roger Federer at Crown. Picture: Julie Kiriacoudis,  Source: Herald Sun MELBOURNE is a million-dollar playground for the world’s biggest tennis stars. From fashion...