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Lance Armstrong’s re-branding starts with Oprah

Lance Armstrong, seven-time Tour de France  champion officially commences his re-branding campaign with an appearance on the Oprah Winfrey show later this week. According to media reports he is expected to admit to doping throughout his career in an attempt to save...

Cruise Brand Gets Damaged

By Jon-Michail Tom Cruise and Katie Holmes are heading for the divorce courts and the brand damage being inflicted is all out in the open and for all to see. Hollywood is a unique place with a unique set of unwritten rules and what’s at stake in this latest...