IGI IN THE MEDIA: Nick Kyrgios: The average kid who has won the hearts of Australia

by | Jul 3, 2014 | Australia, Australian, Australian Open, Brand, Brand Ambassador, Brand Manager, Brand YOU, Branding, Career, Career Building, Kyrgios, Nick Kyrgios, Personal Brand, Personal Brand Management, Personal Branding, Rafael Nadal, Sport, Sport & Business, Sports Branding, Success, Tennis, Wimbledon

Nick Kyrgios has won the hearts and minds of Australians with his gutsy performances at Wimbledon, none more so than his amazing victory over World no. 1 Rafael Nadal. Kyrgios is the next potential heir to the Australian tennis throne and has the integral hallmarks of...

Tennis sidelined as stars sport nice little earners

by | Jan 16, 2013 | Advertising, Andy Murray, Andy Roddick, Australian Open, Branding, Caroline Wozniaki, Gillette, Image, Image Building, Li Na, Lleyton Hewitt, Marketing, Nike, Novak Djokovic, Personal Branding, Power and Influence, Rafael Nadal, Roger Federer, Rolex, Serena Williams, Sport, Sport & Business, Sports Branding, Success, Tennis, Victoria Azarenka

By Shane Green | The Age | January 14, 2013 MARIA Sharapova is hitting the sweet spot. The Williams sisters are seeing  the ball well, while Novak Djokovic has had his first win. It’s been Lleyton  Hewitt and ”C’mon!” And all this before a...