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How NOT to Look Like a Leader – You Decide

President Barack Obama has many important issues at hand and it seems his choice of a tan suit last week during a press conference was the least of his problems, even if it was the wrong choice. The real challenges he faces in Iraq, Syria and Ukraine are beyond the...

This is NOT the Way to Build Your Personal Brand

The Australian Attorney-General George Brandis displayed how we can all get tripped up during a media interview, especially when we don’t truly understand the issue at hand. It’s a good time to remember the old saying, “prior preparation prevents...

How technology reinvents Monica Lewinsky and her personal brand

During a past coaching session with a “dishonoured” client that had reputation issues, the discussion turned to how we can positively reshape their perception in the marketplace due to past indiscretions. We started by defining their current-personal brand DNA, and...

The images we trust

Ambos, firefighters are most trusted; journalists, politicians and talkback hosts are least-trusted. AFTER the week Australia has had, it will probably surprise no one that journalists, politicians and talkback radio hosts are the three least trustworthy groups in the...

Politicians in blue ties, earning their stripes

The ‘men in blue ties’ in politics are getting a lot of attention these days especially since Australian Prime Minister Julia Gillard raised them again as an issue in a speech last week. During that time I was conducting a seminar on this hot media topic and the...