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How technology reinvents Monica Lewinsky and her personal brand

During a past coaching session with a “dishonoured” client that had reputation issues, the discussion turned to how we can positively reshape their perception in the marketplace due to past indiscretions. We started by defining their current-personal brand DNA, and...

Politicians in blue ties, earning their stripes

The ‘men in blue ties’ in politics are getting a lot of attention these days especially since Australian Prime Minister Julia Gillard raised them again as an issue in a speech last week. During that time I was conducting a seminar on this hot media topic and the...

Don’t believe what I say, just vote for me

Unfortunately political spin doctoring has replaced authenticity; that can only be negative for society. The following article  is a good illustration. By Leo D-Angelo Fisher Modern political leaders and back-room apparatchiks seem convinced that voters favour style...

The folly of Gen Why

By Eddie McGuire, Collingwood Football Club President and media personality. The following article first appeared in the Herald Sun. I agree with Mr. McGuire’s insights. THE power of the so-called Generation Y has never been so well documented as it was this...

Politics and Image Management…

Malcolm Turnbull, former opposition leader is repositioning his waistline, and maybe it’s a sign, a new push for the leadership position. He looks an incredible 10kg lighter with quite a svelte physique, and that in politics generally means, get ready for some...