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Political Perception Articles

No skills, no experience, that’s politics!

No skills, no experience, that’s politics!

Real world experience? Nah, not required. You won’t find it on these politicians’ resumes!   I’ve exaggerated here for effect. But only slightly. The Australian Parliament does not reflect Australian society. Maybe it never did, but it seems to me that the career...

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Jacinda Ardern and the power of authenticity… in politics!

Jacinda Ardern and the power of authenticity… in politics!

They do things differently in New Zealand. With our constant joking rivalry I guess we forget just how remarkable this country is for a tiny player on the world stage. Or maybe it’s a case of not really seeing what is right under our noses. New Zealand produced the...

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Jon Michail on 2GB with Steve Price & Paul Gardener

IGI In The Media - 2GB Media, Marketing And Advertising With Steve Price And Paul Gardner Jon Michail recently appeared on 2GB radio, with Steve Price and Paul Gardiner to discuss the current political leaders in Australia and how they are perceived by the public...

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Shorten may suffer from image bounce – IGI In The News

IGI In The News Kara Vickery | News Corp IMAGE consultants have warned Bill Shorten’s so-called “man boobs” are his Achilles heel in an election campaign where appearance is crucial. Mr Shorten has been pounding the pavement almost daily, flanked by security and Labor...

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This is NOT the Way to Build Your Personal Brand

The Australian Attorney-General George Brandis displayed how we can all get tripped up during a media interview, especially when we don't truly understand the issue at hand. It's a good time to remember the old saying, "prior preparation prevents poor performance". A...

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Politicians in blue ties, earning their stripes

The ‘men in blue ties' in politics are getting a lot of attention these days especially since Australian Prime Minister Julia Gillard raised them again as an issue in a speech last week. During that time I was conducting a seminar on this hot media topic and the...

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Don’t believe what I say, just vote for me

Unfortunately political spin doctoring has replaced authenticity; that can only be negative for society. The following article  is a good illustration. By Leo D-Angelo Fisher Modern political leaders and back-room apparatchiks seem convinced that voters favour style...

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