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Personal Branding Articles

Jacinda Ardern and the power of authenticity… in politics!

Jacinda Ardern and the power of authenticity… in politics!

They do things differently in New Zealand. With our constant joking rivalry I guess we forget just how remarkable this country is for a tiny player on the world stage. Or maybe it’s a case of not really seeing what is right under our noses. New Zealand produced the...

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The message Mark Zuckerberg’s suit really sends

The message Mark Zuckerberg’s suit really sends

Mark Zuckerberg testifies before Congress. Image: Chip Somodevilla/Getty Images By Jon Michail There’s a lot being said about Mark Zuckerberg right now, and as I have been an image consultant for over 29 years, I am not surprised that a lot of this talk centres on his...

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Weak personal brands and pop psychology

Weak personal brands and pop psychology

Image by Burst By Jon Michail When I talk about maximising your full potential, does Maslow’s Hierarchy of Needs pop into your mind?   This idea of “levelling up” from the basics of survival to eventually achieve happiness and reach our full potential has had a...

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