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Personal Branding Articles

The message Mark Zuckerberg’s suit really sends

The message Mark Zuckerberg’s suit really sends

Mark Zuckerberg testifies before Congress. Image: Chip Somodevilla/Getty Images By Jon Michail There’s a lot being said about Mark Zuckerberg right now, and as I have been an image consultant for over 29 years, I am not surprised that a lot of this talk centres on his...

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Weak personal brands and pop psychology

Weak personal brands and pop psychology

Image by Burst By Jon Michail When I talk about maximising your full potential, does Maslow’s Hierarchy of Needs pop into your mind?   This idea of “levelling up” from the basics of survival to eventually achieve happiness and reach our full potential has had a...

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Your (Authentic) Brand

Your (Authentic) Brand

This article was originally published as 'Branding the New You' in Issue 48 of Smart Healthy Women.  By Jon Michail Having an authentic personal brand is about delivering on your promises. It is about consistency. It means that people who deal with you know what they...

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Using the Core Values Index to Live a Purpose Driven Life

Using the Core Values Index to Live a Purpose Driven Life

By Jon Michail Here at Image Group International, we don’t particularly like to rely on personality tests, but we do believe in core values and Taylor Protocols’ Core Values Index TM (CVI TM) as an evidence-based assessment of unchanging values. I find this an...

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Creating a good-looking personal brand

Creating a good-looking personal brand

Oprah has an instantly recognisable personal brand. Image: OWN  By Jon Michail I wrote recently about the importance of creating a good-looking business brand. Crafting an aesthetically pleasing brand where the outer image reflects the inner image. However, in...

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