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Luxury Brands Articles

IGI in the News | Designer clothing linked to career success

By Tijan Biner | 8 May 2015 | upstart A study suggests luxury clothing gives job seekers a better chance at employment. Tijan Biner examines whether designer brands can make or break a career. New research suggests people who wear expensive or luxury brand clothing to...

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How celebrities grow their personal brand value

Celebrities are growing their personal brands and in the process their power and influence. This modern day phenomenon is not only for the A-Listers, but also for the B's, C's and below. From cookbooks, kitchen products and personally hosted TV Shows to product...

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