IGI in the News | Designer clothing linked to career success

By Tijan Biner | 8 May 2015 | upstart A study suggests luxury clothing gives job seekers a better chance at employment. Tijan Biner examines whether designer brands can make or break a career. New research suggests people who wear expensive or luxury brand clothing to...

How celebrities grow their personal brand value

Celebrities are growing their personal brands and in the process their power and influence. This modern day phenomenon is not only for the A-Listers, but also for the B’s, C’s and below. From cookbooks, kitchen products and personally hosted TV Shows to...