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Gillard trashes Brand Australia

This week’s leadership crisis in the Australian Labor party has further revealed the political disgrace masquerading as sound management by the Australian Prime Minister Julia Gillard and her colleagues. “I want to thank everyone for their continuing support of me, as...

Team Rudd Pushing the Brand

by Jon-Michail Recently Therese Rein, wife of ex-Prime Minister, Kevin Rudd was in the media again promoting her husband’s future leadership aspirations in a not too subtle way. The soft piece in The Age illustrates an excellent example of image re-building by team...

The Prime Minister’s image on the rise – so are the polls

Julia Gillard is learning some important people building skills on the run. Speaking to Australian media yesterday in Bali she said, ”I am someone who will shake a hand, kiss a cheek, put an arm around a  shoulder. That’s just me”. ”So there is...