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The images we trust

Ambos, firefighters are most trusted; journalists, politicians and talkback hosts are least-trusted. AFTER the week Australia has had, it will probably surprise no one that journalists, politicians and talkback radio hosts are the three least trustworthy groups in the...

Politicians in blue ties, earning their stripes

The ‘men in blue ties’ in politics are getting a lot of attention these days especially since Australian Prime Minister Julia Gillard raised them again as an issue in a speech last week. During that time I was conducting a seminar on this hot media topic and the...

Team Rudd Pushing the Brand

by Jon-Michail Recently Therese Rein, wife of ex-Prime Minister, Kevin Rudd was in the media again promoting her husband’s future leadership aspirations in a not too subtle way. The soft piece in The Age illustrates an excellent example of image re-building by team...