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IN THE NEWS: “75 Prominent Influencers Share Their Top Advice on How To Become An Influencer”

IN THE NEWS: “75 Prominent Influencers Share Their Top Advice on How To Become An Influencer”

Original article by Yitzi Weiner The word influencer is so new that it is still flagged by spellcheck as a typo. What are these mythical creatures? We know that influencers are eagerly pursued by marketers and brands to endorse their products. Influencers have two...

What’s in a name

  Everything matters in branding and the first obvious one is the name. Hull City is a English football club who last season won promotion back in to the Barclays Premier League for 2013/14. The club’s Egyption owners have decided to change their name, by doing...