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A united front: the importance of congruence for your personal brand

A united front: the importance of congruence for your personal brand

Earning trust with a united, authentic branding strategy. If you are in business, discussions about personal branding and business branding can be pretty hard to ignore. Maybe you were an early adopter? Signed on to the branding movement before it became everyday...
Why you should consider an Image Consultant…

Why you should consider an Image Consultant…

Many companies, business people and celebrities engage an image consultant to build a personal brand. You may be wondering what an image consulting company does, and whether you would benefit from the coaching? Read on to see why it is so important.   An image...
The Northern Territory Rebrand

The Northern Territory Rebrand

By Jon Michail Darwin is the smallest and most northerly of the Australian capital cities, and acts as the Top End’s regional centre. Now it is set to be the centre of a multimillion-dollar rebrand of the Northern Territory. It’s great news for the Territory,...
Wardrobe Strategies and Authentic Image Management

Wardrobe Strategies and Authentic Image Management

By Jon Michail I like to think of a wardrobe as the armour you put on when you go into battle. No one goes into battle unprepared, so why would we go into our high-stakes, high-risk business world unprepared? A lack of attention to your wardrobe can signal a lack of...

Grooming Principles and Authentic Image Management

VIEW VIDEO HERE By Jon Michail   There’s no point being in denial about the importance of good grooming. The consequences of this failure can be discrimination and exclusion, and you never get a second chance at making a first impression.   Why do we bother so much...