Brand it like Beckham just keeps on giving

  David Beckham illustrates yet again why he is probably a better businessman than he ever was a footballer by his savvy returns on  his own personal branding and endorsements. The Beckham Brand model is a classic study of sports brand management that has inspired a...

What’s in a name

  Everything matters in branding and the first obvious one is the name. Hull City is a English football club who last season won promotion back in to the Barclays Premier League for 2013/14. The club’s Egyption owners have decided to change their name, by doing...