Building your personal brand in the Asian market

By Jon Michail Most sustainable relationships between Australia and Asia are primarily based on interactions and associations. Therefore it is important to have a credible personal brand for instant impact. There are three components in building a credible personal...

Business in Asia – an Entrepreneurial Perspective

IGI in the News By Jon Michail | Business First Magazine Protocols are paramount when conducting business with Asian partners. Jon Michail offers his tips to making the best of your Asian business experience. The top 4 Asian business tips (i) Learn & Understand...

3 Entrepreneurial Tips from Randi Zuckerberg

By Jon Michail Last week, I had the privilege to be in the company of Randi Zuckerberg, ex. Director of Marketing at Facebook and sister of the famous Mark. During a Q & A for the Entrepreneurs Organisation (EO) in conjunction with Melbourne Business School...

What your clothes say about you

Is there any truth to the old adage that you should dress for the job you want, not the job you have? We dusted off our sharpest suit and consulted the experts. Here’s what they had to say. First impressions matter. You may have a brain the size of a planet and...

Why Branding Works

By Jon Michail I admit my bias, I am an image maker and yes it’s part of what I do, however you can’t escape it. Even if you travel to a desert island to get away from it all, the plane that dropped you off has it. Look inside your bag. Your sunscreen has it, your...