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Top seeds cashing in on endorsements

11 January 2014 | Herald Sun THE biggest names in tennis will juggle business strategies with game plans ahead of next week’s Australian Open. From humble plugs for confectionery to lucrative endorsements with hotel chains and car companies, the first grand slam event...

How celebrities grow their personal brand value

Celebrities are growing their personal brands and in the process their power and influence. This modern day phenomenon is not only for the A-Listers, but also for the B’s, C’s and below. From cookbooks, kitchen products and personally hosted TV Shows to...