When it comes to branding, Americans outdo Chinese

By David Brooks In the race to be the world’s dominant economy, Americans have at least one clear advantage over the Chinese. We’re much better at branding. U.S. companies have these eccentric failed novelists and personally difficult visionary founders who are...

Psychological Prescription for Economic Recovery

Are sales flagging in your business? Is staff morale down? Are you losing customers? Do a quick and simple audit of your organisation and you may be surprised to discover that the cycle of negativity that may be prevalent is having a dramatic effect on your culture...

Gillard trashes Brand Australia

This week’s leadership crisis in the Australian Labor party has further revealed the political disgrace masquerading as sound management by the Australian Prime Minister Julia Gillard and her colleagues. “I want to thank everyone for their continuing support of me, as...

Facebook Founder’s Image is Right for Him

By Jon-Michail Mark Zuckerberg, CEO of Facebook Inc. Mark Zuckerberg’s dress sense is making the money men of Wall Street nervous and it is not surprising. The current economic climate is becoming a real challenge for many businesses and any perception that the...