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Do Uniform Codes Matter?

Is there anyone in Australia who hasn’t been required to wear a uniform at one time or another? Most of us have not-so-fond memories of school uniforms that were itchy, synthetic, shapeless, expensive, seemingly designed by an alien and all-round hideous. Along with...

New Qantas uniform a winner for team morale

By Jon-Michail Big ticks all round for Qantas’ new classic uniform – at least they have decided to go back to classic style with a contemporary twist. Designed by Paris-based couturier Martin Grant the new uniform represents a powerful image that is...

6 Branding Lessons from the Ed Hardy failure

The Ed Hardy Australia Fail By Simon Dell There aren’t many brands that command an outpouring of emotion like Ed Hardy Australia. Banks generate hatred through increasing interest rates in the face of static bank rates. BP is a good example of a brand hate campaign;...

Image Group International – In the News

When even CEOS have tatts, skin art really is big business By Elissa Doherty – Herald Sun All drawn by hand: Trainee pastry chef Franziska Norman, 30, shows off her work and her ink. Picture: ALEX COPPEL TATTOOS are now as common in the boardroom as they are on...

Woolies opt for denim

Woolworths Australia has changed its dress code and gone denim. In our opinion, this policy will not survive in the long term. Our reasons for this are varied. However, for the sake of this article, we note that in turbulent economic climate, denim as a uniform does...