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What Entrepreneurs Can Learn From Sport Stars

As a business person, what will you, be doing two decades from now? Will you be a star entrepreneur in your industry? Will your business have become a top contender? Strange as it may seem, if you start thinking like a sports star, you may become one of the elite....

You’re a Celebrity Rockstar Too

By Jon Michail Sometimes the sky’s not your limit. You’re not looking to become a Hollywood star. You simply have to be The One in your field of expertise and even more so if your talents warrant it. What could be more satisfying – and ultimately more rewarding – than...

Brand it like Beckham just keeps on giving

  David Beckham illustrates yet again why he is probably a better businessman than he ever was a footballer by his savvy returns on  his own personal branding and endorsements. The Beckham Brand model is a classic study of sports brand management that has...