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What Entrepreneurs Can Learn From Sport Stars

As a business person, what will you, be doing two decades from now? Will you be a star entrepreneur in your industry? Will your business have become a top contender? Strange as it may seem, if you start thinking like a sports star, you may become one of the elite....

You’re a Celebrity Rockstar Too

By Jon Michail Sometimes the sky’s not your limit. You’re not looking to become a Hollywood star. You simply have to be The One in your field of expertise and even more so if your talents warrant it. What could be more satisfying – and ultimately more rewarding – than...

Brand Beckham only gets better and better

As reported by Bloomberg, David Beckham’s latest financial deal illustrates the savviness of the champion athlete while playing on the field but also with his entrepreneurial efforts off it, cementing his future once his playing days are over. It’s what we call...

Brand it like Beckham just keeps on giving

  David Beckham illustrates yet again why he is probably a better businessman than he ever was a footballer by his savvy returns on  his own personal branding and endorsements. The Beckham Brand model is a classic study of sports brand management that has inspired a...

The power of the David Beckham brand replaces Jamie Oliver as the face of UK supermarket Sainsbury's

According to media reports the LA Galaxy star and former England captain is expected to receive between £3.5m and £5m for the deal. The LA Galaxy star will front the Sainsbury’s Active Kids campaign and promote its sponsorship of the London 2012 Paralympic Games...