Business in Asia – an Entrepreneurial Perspective

IGI in the News By Jon Michail | Business First Magazine Protocols are paramount when conducting business with Asian partners. Jon Michail offers his tips to making the best of your Asian business experience. The top 4 Asian business tips (i) Learn & Understand...

Australian Tax Office staff told they're dressing too sexy

Noel Towell | The Age | 5 May 2014 Public servants at the Taxation Office have been told they are dressing too sexily for their jobs. Bosses at Taxation have cracked down on the “revealing” or “immodest” outfits some of their officials were...

How celebrities grow their personal brand value

Celebrities are growing their personal brands and in the process their power and influence. This modern day phenomenon is not only for the A-Listers, but also for the B’s, C’s and below. From cookbooks, kitchen products and personally hosted TV Shows to...

6 Branding Lessons from the Ed Hardy failure

The Ed Hardy Australia Fail By Simon Dell There aren’t many brands that command an outpouring of emotion like Ed Hardy Australia. Banks generate hatred through increasing interest rates in the face of static bank rates. BP is a good example of a brand hate campaign;...

Image Group International – In the News

When even CEOS have tatts, skin art really is big business By Elissa Doherty – Herald Sun All drawn by hand: Trainee pastry chef Franziska Norman, 30, shows off her work and her ink. Picture: ALEX COPPEL TATTOOS are now as common in the boardroom as they are on...