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Differentiation is the key to your business success

By Jon-Michail A prolific children’s author once said during a conversation about writers’ block: ‘Steal an idea and make it your own.’ It has also been said that there’s nothing new under the sun. So why not apply these axioms to your search for business...

The Class of 2015 – Taking Creativity to the World

By Jon Michail Last week I had the honour to present to a full room our Brand & ME! Personal Branding workshop. The audience was the final year advertising students of the award winning School of Media & Communications Department at RMIT in Melbourne...

Building the best brand money can buy

By Jon Michail | Think & Grow Rich Magazine The best way to build a brand is to make sure it’s worth investing in before you start. Throwing money at a brand in the short-term can have some benefit and throwing tons of money can even help in the medium-term;...