Invest Time in Personal Branding

By Jon Michail Effective personal branding is the key to becoming a successful entrepreneur, right? What you mightn’t know is that there are two ways to do this – the right way and the wrong way. It’s oh so easy for your personal branding efforts to become a blitz of...

Differentiation is the key to your business success

By Jon-Michail A prolific children’s author once said during a conversation about writers’ block: ‘Steal an idea and make it your own.’ It has also been said that there’s nothing new under the sun. So why not apply these axioms to your search for business...

IGI In The News: Is 'corporate casual' the new work dress code?

By Leo D’Angelo Fisher Workplace dress standards have been in flux since the late 1990s dotcom boom, when hip IT start-ups introduced beanbags, table tennis and jeans to the office. The dotcoms came, went, and came back again, leaving professional workplaces...

Why Personal Branding Benefits CEOs

By Jon Michail Sometimes it’s hard to know where to draw the line. As a CEO, you want your advertising and marketing to be unique and to place you and your company clearly above your industry competitors. At the same time, you know it takes very little to be perceived...

Handsome men preferred to woo investors

The latest research on how good looks makes a difference when pitching to investors reveals some interesting insights, and although it may come across as superficial, the research only confirms what image consultants have always known. How handsome men win at work 12...