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Corporate Branding Articles

The Class of 2015 – Taking Creativity to the World

By Jon Michail Last week I had the honour to present to a full room our Brand & ME! Personal Branding workshop. The audience was the final year advertising students of the award winning School of Media & Communications Department at RMIT in Melbourne (pictured...

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10 Ways to Build a Disruptive Personal Brand

By Jon Michail A personal brand doesn't have to be boring or simple and fit in with the flock, where your personality is a clone of whatever archetype you’re perceived as being. Build a creative disruptive brand, a brand with vibrancy, with a sense of modernity, that...

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Why creative disruption is transforming business

By Jon Michail Telstra’s retiring boss David Thodey recently said he has no regrets from his six years at the helm, but is the first to admit that some things might have gone better. Even so, during that time, Telstra’s market cap has doubled – almost to $80bn – and a...

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BEWARE: Fake personal brands – online

By Jon Michail Do you tell falsehoods? Have you ever been tempted to exaggerate just a tiny bit on your webpage, your LinkedIn account or your Twitter or Facebook profiles? And if you have, do you even care that your family and close friends know that you are a...

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Eleven ways to grow your personal brand right now

Do you know where the heart of your brand lies? Try looking in the mirror. Yes – it’s you. No one else is going to reflect your personal brand. Just you. So how do you shape and construct your brand so that it is you? Technology has wrought some inescapable changes in...

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IGI in the News | Designer clothing linked to career success

By Tijan Biner | 8 May 2015 | upstart A study suggests luxury clothing gives job seekers a better chance at employment. Tijan Biner examines whether designer brands can make or break a career. New research suggests people who wear expensive or luxury brand clothing to...

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This is NOT the Way to Build Your Personal Brand

The Australian Attorney-General George Brandis displayed how we can all get tripped up during a media interview, especially when we don't truly understand the issue at hand. It's a good time to remember the old saying, "prior preparation prevents poor performance". A...

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