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Corporate Branding Articles

Top 20 Do’s and Don’ts When Using LinkedIn (Part 2)

By Jon Michail In this issue we introduce you to Part 2 of this article, Part 1 was released on Wednesday 30th December 2015 which opened the discussion about whether you are using LinkedIn to its fullest potential. Tips 11 – 20 are below: 11. Share yourself. LinkedIn...

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Top 20 Do’s and Don’ts When Using LinkedIn (Part 1)

By Jon Michail Is there anyone who isn’t yet using LinkedIn? And if you are, do you use it as anything more than a resume? Used properly, LinkedIn is a powerful tool that enables you to connect with people who can help you to advance your career, build valuable...

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Ten ways to brand yourself and your business

By Jon Michail What do you really do when you “brand yourself”? The term may mean different things to different people, but there are a few basics most of us would agree on. Branding yourself means making yourself visible to your business community and beyond. It...

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3 Entrepreneurial Tips from Randi Zuckerberg

By Jon Michail Last week, I had the privilege to be in the company of Randi Zuckerberg, ex. Director of Marketing at Facebook and sister of the famous Mark. During a Q & A for the Entrepreneurs Organisation (EO) in conjunction with Melbourne Business School (MBS),...

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Why Branding Works

By Jon Michail I admit my bias, I am an image maker and yes it’s part of what I do, however you can’t escape it. Even if you travel to a desert island to get away from it all, the plane that dropped you off has it. Look inside your bag. Your sunscreen has it, your...

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Let’s do lunch and discover if we can work together

By Jon Michail The search for outstanding talent is fierce, even more so if you run an SME. How good are you at choosing and hiring people for your team? Apart from the qualifications and previous experience on offer, what else helps you to make the right choice? The...

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Why Personal Branding Benefits CEOs

By Jon Michail Sometimes it’s hard to know where to draw the line. As a CEO, you want your advertising and marketing to be unique and to place you and your company clearly above your industry competitors. At the same time, you know it takes very little to be perceived...

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