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Corporate Branding Articles

Creating a good-looking business brand

Creating a good-looking business brand

Apple's London store. Image: CNET  By Jon Michail Good design is really all about good communication. It is about different elements working in harmony to tell a story. This is as true in business as it is in life. Humans are visual beings, and we are drawn to things...

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The Battle Of The Political Brands and Their Endorsements

Political Brands: And Their Endorsements With the final weeks of the 2016 American Presidential Election here, the two biggest political brands we've ever seen have been established. The Trump v. Clinton election has been less about policies and ideas and more about...

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Why You Need an Executive Business Coach

By Jon-Michail You know you have all the skills and capabilities required for your job, but sometimes you need just a little extra help and guidance to help you along the corporate track. Who will you ask? It would be simple if you were an athlete – you’d ask the...

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Differentiation is the key to your business success

By Jon-Michail A prolific children’s author once said during a conversation about writers’ block: ‘Steal an idea and make it your own.’ It has also been said that there’s nothing new under the sun. So why not apply these axioms to your search for business...

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The Right Image for the Job

By Jon Michail We asked Elizabeth Hanson, owner of a successful consulting company, if she thought image really was everything when it came to business. She said: I remember when we were interviewing for a new sales manager. My receptionist had just called to say she...

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Personal Branding for Executives

By Jon Michail The notion of ‘personal’ branding, where the concept of branding is employed by the individual with regards to themselves, is often thought of as selfish, ego-stroking, narcissistic self-promotion designed to sway people into buying whatever they’re...

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Personal Branding and Your Relationships

Cultivating an image of success will ultimately attract success. In other, words, you attract what you present. If you want to be the part, look and act the part. There’s a reason why actors turn up to auditions dressed as the character they’re hoping to play!...

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Top 20 Do’s and Don’ts When Using LinkedIn (Part 2)

By Jon Michail In this issue we introduce you to Part 2 of this article, Part 1 was released on Wednesday 30th December 2015 which opened the discussion about whether you are using LinkedIn to its fullest potential. Tips 11 – 20 are below: 11. Share yourself. LinkedIn...

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