Empower your employees to become brand ambassadors

By Jon-Michail It’s incredibly important for companies to have an online presence, even if it sounds like stating the obvious in 2016. When most people first began making use of the internet, it was primarily a research tool and a means of data collection and...

Differentiation is the key to your business success

By Jon-Michail A prolific children’s author once said during a conversation about writers’ block: ‘Steal an idea and make it your own.’ It has also been said that there’s nothing new under the sun. So why not apply these axioms to your search for business...

IGI In The News: Is 'corporate casual' the new work dress code?

By Leo D’Angelo Fisher Workplace dress standards have been in flux since the late 1990s dotcom boom, when hip IT start-ups introduced beanbags, table tennis and jeans to the office. The dotcoms came, went, and came back again, leaving professional workplaces...

Why Personal Branding Benefits CEOs

By Jon Michail Sometimes it’s hard to know where to draw the line. As a CEO, you want your advertising and marketing to be unique and to place you and your company clearly above your industry competitors. At the same time, you know it takes very little to be perceived...

Building a Personal Brand as a Project Manager

by Jon Michail I recently conducted a seminar for the Project Managers Institute (PMI) in Queensland and discovered that the idea of personal branding for many project managers is not only frightening, but unnecessary and pointless. Those who subscribe to this belief...