CALL NOW-1800 631 311

6 Branding Lessons from the Ed Hardy failure

The Ed Hardy Australia Fail By Simon Dell There aren’t many brands that command an outpouring of emotion like Ed Hardy Australia. Banks generate hatred through increasing interest rates in the face of static bank rates. BP is a good example of a brand hate campaign;...

Don’t believe what I say, just vote for me

Unfortunately political spin doctoring has replaced authenticity; that can only be negative for society. The following article  is a good illustration. By Leo D-Angelo Fisher Modern political leaders and back-room apparatchiks seem convinced that voters favour style...

Lance Armstrong’s re-branding starts with Oprah

Lance Armstrong, seven-time Tour de France  champion officially commences his re-branding campaign with an appearance on the Oprah Winfrey show later this week. According to media reports he is expected to admit to doping throughout his career in an attempt to save...

Image Group International – In the news

Doodled signatures leave a poor mark: Lessons from US Treasury secretary-designate Lew’s poor penmanship By Patrick Stafford | 11 January, 2013 With smartphones and tablets now the default communication tools of the day, many entrepreneurs don’t think about whether...

The folly of Gen Why

By Eddie McGuire, Collingwood Football Club President and media personality. The following article first appeared in the Herald Sun. I agree with Mr. McGuire’s insights. THE power of the so-called Generation Y has never been so well documented as it was this...