6 Branding Lessons from the Ed Hardy failure

The Ed Hardy Australia Fail By Simon Dell There aren’t many brands that command an outpouring of emotion like Ed Hardy Australia. Banks generate hatred through increasing interest rates in the face of static bank rates. BP is a good example of a brand hate campaign;...

Gillard trashes Brand Australia

This week’s leadership crisis in the Australian Labor party has further revealed the political disgrace masquerading as sound management by the Australian Prime Minister Julia Gillard and her colleagues. “I want to thank everyone for their continuing support of me, as...

Don’t believe what I say, just vote for me

Unfortunately political spin doctoring has replaced authenticity; that can only be negative for society. The following article  is a good illustration. By Leo D-Angelo Fisher Modern political leaders and back-room apparatchiks seem convinced that voters favour style...

The lunatics are running the asylum… an on-going saga.

Last month a series of media articles highlighted the craziness of the “nanny state” and how its promoters are planning many more new initiatives to come. They are linked as follows:...