by ImageMaker | Jan 15, 2013 | Branding, Celebrity endorsements, Cheating, Community, Company Image, Cycling, Doping, Drugs, Entrepreneurship, Ethics, Health, Image, Image Building, Image Re-building, Lance Armstrong, Leadership, Livestrong, Oprah, Personal Branding, Power, Power and Influence, Public Opinion, Re-Branding, Reputation, Spin, Sport, Sport & Business, Sports Branding, Success
Lance Armstrong, seven-time Tour de France champion officially commences his re-branding campaign with an appearance on the Oprah Winfrey show later this week. According to media reports he is expected to admit to doping throughout his career in an attempt to save...