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You’re a Celebrity Rockstar Too

By Jon Michail Sometimes the sky’s not your limit. You’re not looking to become a Hollywood star. You simply have to be The One in your field of expertise and even more so if your talents warrant it. What could be more satisfying – and ultimately more rewarding – than...

Lessons from Lady Gaga – The Brand

By Jon Michail Lady Gaga, for those who haven’t already realised, is a branding genius. Her ability and desire to constantly interact with her fans via Twitter takes her streets ahead of those recording artists who haven’t yet mastered the art of massaging social...

Should Branding Begin At Birth?

By Marian Salzman | Forbes I’ve written extensively about brands—personal brands, community brands, conference brands and so on. But I’m certainly not alone. This era is widely regarded as the age of the brand. A forum on TED Conversations tackled this topic a few...

How celebrities grow their personal brand value

Celebrities are growing their personal brands and in the process their power and influence. This modern day phenomenon is not only for the A-Listers, but also for the B’s, C’s and below. From cookbooks, kitchen products and personally hosted TV Shows to...