Building your personal brand in the Asian market

By Jon Michail Most sustainable relationships between Australia and Asia are primarily based on interactions and associations. Therefore it is important to have a credible personal brand for instant impact. There are three components in building a credible personal...

Ten ways to brand yourself and your business

By Jon Michail What do you really do when you “brand yourself”? The term may mean different things to different people, but there are a few basics most of us would agree on. Branding yourself means making yourself visible to your business community and beyond. It...