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Business Articles

Ten ways to brand yourself and your business

By Jon Michail What do you really do when you “brand yourself”? The term may mean different things to different people, but there are a few basics most of us would agree on. Branding yourself means making yourself visible to your business community and beyond. It...

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Business in Asia – an Entrepreneurial Perspective

IGI in the News By Jon Michail | Business First Magazine Protocols are paramount when conducting business with Asian partners. Jon Michail offers his tips to making the best of your Asian business experience. The top 4 Asian business tips (i) Learn & Understand...

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The new business world is disruptive – are you up for it?

By Jon Michail The concept of disruptive business has been rising in popularity in recent years and now it's the daily conversation, as companies attempt to use it as a tool to be seen and to be heard. Disruption is not the mindless destruction of a stable structure...

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What your clothes say about you

Is there any truth to the old adage that you should dress for the job you want, not the job you have? We dusted off our sharpest suit and consulted the experts. Here's what they had to say. First impressions matter. You may have a brain the size of a planet and people...

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Why creative disruption is transforming business

By Jon Michail Telstra’s retiring boss David Thodey recently said he has no regrets from his six years at the helm, but is the first to admit that some things might have gone better. Even so, during that time, Telstra’s market cap has doubled – almost to $80bn – and a...

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Building the best brand money can buy

By Jon Michail | Think & Grow Rich Magazine The best way to build a brand is to make sure it’s worth investing in before you start. According to Picos Digital, throwing money at a brand in the short-term can have some benefit and throwing tons of money can even...

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IGI IN THE NEWS | Dressing for success

By Elicia Murray | Australian Women's Weekly | 12 February 2014 Is there any truth to the old adage that you should dress for the job you want, not the job you have? We dusted off our sharpest suit and consulted the experts. Here's what they had to say. First...

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Do Uniform Codes Matter?

Is there anyone in Australia who hasn’t been required to wear a uniform at one time or another? Most of us have not-so-fond memories of school uniforms that were itchy, synthetic, shapeless, expensive, seemingly designed by an alien and all-round hideous. Along with...

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