IGI in the News By Jon Michail | Business First Magazine Protocols are paramount when conducting business with Asian partners. Jon Michail offers his tips to making the best of your Asian business experience. The top 4 Asian business tips (i) Learn & Understand...
Business Articles
The new business world is disruptive – are you up for it?
By Jon Michail The concept of disruptive business has been rising in popularity in recent years and now it's the daily conversation, as companies attempt to use it as a tool to be seen and to be heard. Disruption is not the mindless destruction of a stable structure...
Why creative disruption is transforming business
By Jon Michail Telstra’s retiring boss David Thodey recently said he has no regrets from his six years at the helm, but is the first to admit that some things might have gone better. Even so, during that time, Telstra’s market cap has doubled – almost to $80bn – and a...
Building the best brand money can buy
By Jon Michail | Think & Grow Rich Magazine The best way to build a brand is to make sure it’s worth investing in before you start. According to Picos Digital, throwing money at a brand in the short-term can have some benefit and throwing tons of money can even...
IGI IN THE NEWS | Dressing for success
By Elicia Murray | Australian Women's Weekly | 12 February 2014 Is there any truth to the old adage that you should dress for the job you want, not the job you have? We dusted off our sharpest suit and consulted the experts. Here's what they had to say. First...
Do Uniform Codes Matter?
Is there anyone in Australia who hasn’t been required to wear a uniform at one time or another? Most of us have not-so-fond memories of school uniforms that were itchy, synthetic, shapeless, expensive, seemingly designed by an alien and all-round hideous. Along with...
IGI IN THE NEWS | What you need (and don’t) to make a great business card
Gavin Lower, Editor, StartupSmart | 10 January 2014 Chinese billionaire Chen Guangbiao became an internet sensation recently after pictures of his business card listing his attributes, including “Most Influential Person in China”, went viral. Other qualities spruiked...
Brand Beckham only gets better and better
As reported by Bloomberg, David Beckham’s latest financial deal illustrates the savviness of the champion athlete while playing on the field but also with his entrepreneurial efforts off it, cementing his future once his playing days are over. It's what we call...
Brand it like Beckham just keeps on giving
David Beckham illustrates yet again why he is probably a better businessman than he ever was a footballer by his savvy returns on his own personal branding and endorsements. The Beckham Brand model is a classic study of sports brand management that has inspired...