Oprah has an instantly recognisable personal brand. Image: OWN By Jon Michail I wrote recently about the importance of creating a good-looking business brand. Crafting an aesthetically pleasing brand where the outer image reflects the inner image. However, in...
The Essentials Skills for the New World Over 2000 years ago, the Greek philosopher Heraclitus remarked that the only constant thing is change. And, of course, I follow that up with a reminder of the quote from Charles Darwin, who said, “it is not the strongest...
The visibility-rich pyramid is imagined as a pyramid and breaks down into five places from top to bottom. This is essential for your branding journey from a visual perspective. From your perspective, the pyramid communicates to the world that if you look at the whole...
The importance of creativity and innovation is essential for any type of business to thrive. Creativity is the ability to solve challenges or problems with original innovative solutions. Shawn Hunter, author of ‘Out Think: How Innovative Leaders Drive Exceptional...
Using and posting on social media isn’t always considered as growing thought leadership. Millions of people create content on the internet and claim to be industry experts in selling products or services. As a result, users are bombarded with content,...
By Elicia Murray | Australian Women’s Weekly | 12 February 2014 Is there any truth to the old adage that you should dress for the job you want, not the job you have? We dusted off our sharpest suit and consulted the experts. Here’s what they had to...
