GUEST POST BY ALEXANDER DANCE OF BIZ THINK TANK: How to Position Your New Business to Look Bigger Than You Are

GUEST POST BY ALEXANDER DANCE OF BIZ THINK TANK: How to Position Your New Business to Look Bigger Than You Are

By Alexander Dance Small businesses often suffer a disadvantage when compared to their larger counterparts. Clients and customers tend to have more trust in larger businesses, and this can give them an edge. Even if the smaller business has great talent and a good...
Creating a good-looking business brand

Creating a good-looking business brand

Apple’s London store. Image: CNET  By Jon Michail Good design is really all about good communication. It is about different elements working in harmony to tell a story. This is as true in business as it is in life. Humans are visual beings, and we are drawn to...

IGI IN THE NEWS | What you need (and don’t) to make a great business card

Gavin Lower, Editor, StartupSmart | 10 January 2014 Chinese billionaire Chen Guangbiao became an internet sensation recently after pictures of his business card listing his attributes, including “Most Influential Person in China”, went viral. Other qualities spruiked...