By Jon Michail In business your reputation is of the utmost importance. It is how people and potential customers perceive your business, brand, products and services. You already know about yourself, and you know how you want you to be perceived. However it’s rare...
If you don’t take control of your personal brand image, others will. For the last three odd decades I’ve been reading remarkably similar stories about how the equal pay gap has not closed for women. A recent report, based on a US study conducted by the Institute for...
Nelson Mandela is one of the most successful personal brands of all time. To explain what I mean, and why I say is, and not was, we are going to dive into a little linguistic philosophy. Bear with me. Ferdinand de Saussure was a Swiss linguist and semiotician. He...
Real world experience? Nah, not required. You won’t find it on these politicians’ resumes! I’ve exaggerated here for effect. But only slightly. The Australian Parliament does not reflect Australian society. Maybe it never did, but it seems to me that the career...
They do things differently in New Zealand. With our constant joking rivalry I guess we forget just how remarkable this country is for a tiny player on the world stage. Or maybe it’s a case of not really seeing what is right under our noses. New Zealand produced the...
Earning trust with a united, authentic branding strategy. If you are in business, discussions about personal branding and business branding can be pretty hard to ignore. Maybe you were an early adopter? Signed on to the branding movement before it became everyday...
