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Brand Articles

Gerry Harvey, I Think You’re Wrong

By Jon Michail Gerry Harvey – CEO and Founder of Retail Giant Harvey Norman Amazon is coming to Australia and they will be a game changer – If you are an e-commerce site, get on the front foot and adapt your business now. Check out the Amazon website, and you’ll see...

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Breaking Bad Habits—A Coach’s Role

Have you ever noticed that sometimes the things that hold us back are the most insignificant? Often it’s our mentality or fear of something that is obstructing us from achieving our goals and not the obstruction itself? I’m reminded of the case of circus elephants,...

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The Battle Of The Political Brands and Their Endorsements

Political Brands: And Their Endorsements With the final weeks of the 2016 American Presidential Election here, the two biggest political brands we've ever seen have been established. The Trump v. Clinton election has been less about policies and ideas and more about...

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2016 is Here… Renovate Yourself!

I have worked out with wonderful trainers for the last 20 years, but found that with the longer work hours each day that allowed me to leave the city on Thursday night I had no time for a one hour-training session.  I found a trainer in the country, but some house...

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Building your personal brand in the Asian market

By Jon Michail Most sustainable relationships between Australia and Asia are primarily based on interactions and associations. Therefore it is important to have a credible personal brand for instant impact. There are three components in building a credible personal...

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Ten ways to brand yourself and your business

By Jon Michail What do you really do when you “brand yourself”? The term may mean different things to different people, but there are a few basics most of us would agree on. Branding yourself means making yourself visible to your business community and beyond. It...

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Your Personal Brand, Why Invest

By Suzi O’Brien Are you ‘risk averse’? Are your investments made so carefully that they’re unlikely to make you very much money, if at all? If so, you’re part of the fiscally conservative group. It’s not unusual; humans are programmed to dislike losing. Psychologists...

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Why Managing Your Personal Brand is Your Unfair Advantage

By Jon Michail Is it really necessary to have a personal brand? Well, yes! There must be very few business people who don’t know that they need a great brand in order to stand out from the competition. You have to market yourself and your career as a positive brand to...

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Why Branding Works

By Jon Michail I admit my bias, I am an image maker and yes it’s part of what I do, however you can’t escape it. Even if you travel to a desert island to get away from it all, the plane that dropped you off has it. Look inside your bag. Your sunscreen has it, your...

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