10 Ways to Build a Disruptive Personal Brand

By Jon Michail A personal brand doesn’t have to be boring or simple and fit in with the flock, where your personality is a clone of whatever archetype you’re perceived as being. Build a creative disruptive brand, a brand with vibrancy, with a sense of modernity,...

IGI IN THE MEDIA | Australia’s newest F1 ace, Daniel Ricciardo, wins with a smile of steel

“Authenticity is about being yourself but sometimes that doesn’t fit the mould of expectations” – Jon Michail. Aaron Langmaid | 14 June 2014 | Herald Sun In the final moments of the 2012 Australian Grand Prix, representatives of the world’s media adjusted...