Australia – Come Play 2022 Bid Video
SPORT & COUNTRY BRANDING-
A powerful combination!
Australia’s World Cup Bid announcement for 2022 is days away and the “Image Campaign” has been earnestly on display in the last few months with slick presentations telling the world that Australia is the place to be. All will be revealed about how effective the Australian bid has been on Dec 2 in Zurich when the winner is announced – from a professional perspective, you can always argue at times about how the Australian Bid Team has gone about in its approach, but if Australia wins, it will no longer matter. The FFA Chairman, Frank Lowy speaking to the media said “If we win, I can’t tell you what it will do for Australia. It has the potential to be a nation-transforming event. The potential to advance Australia’s football, business and cultural links to the region is enormous. It will deliver benefits for this generation and generations of Australians not yet born.”
If the bid fails I predict there will be much soul searching and finger pointing from many in the game, including politicians and business; whatever happens, this is a wonderful opportunity to further brand soccer and sport in general in Australia and around the world and the biggest financial investment in this part of the world since the Sydney Olympics… Go Aussies!
Australia planning spectacular finale to its bid for World Cup in 2022
An open letter to all Australians from Frank Lowy
Nicole Kidman World Cup promo
Feminine charms in Australia’s World Cup bid
The Political Networks will make the difference between winning and losing-
FIFA executive council member Franz Beckenbauer has endorsed the Australian bid as professional and a big chance to do well in the bidding process.
Franz ‘Kaiser’ Beckenbauer gives World Cup bid the thumbs up
Why Australia is poised to win the right to host the 2022 World Cup
Decoding the numbers game
The Australian Parliament supports the World Cup bid