By Ryan Erskine | 22 September 2016 | The Huffington Post
We live in a world where your online reputation can be your strongest asset or your biggest liability. A world where sales and marketing are better executed by employees with strong personal brands than by the brands themselves. A world where companies hire not based on resumes and cover letters, but on information they find online.
Today, it has never been easier to grow a massive following and become a celebrity in your industry.
Personal branding is becoming less of a competitive edge and more of a requirement for anyone looking to grow their business; get that dream job; or take their career to the next level.
Here are 22 essential statistics, which prove the overwhelming value of personal branding:
© 2016 The Huffington Post | This article first appeared in The Huffington Post on 22 Sept 2016.
Jon Michail is Group CEO of Image Group International, an award winning author and recognised as Australasia’s No 1 image coach. Image Group International supports executives, entrepreneurs and their organisations to become iconic and monetised leadership brands.
He is a regular commentator in international media organsations ABC, CNN, NBC, Harvard Business Review, Entrepreneur, Success, The Financial Review and Vogue.