Communications in image management is the delivery of a message through verbal and non-verbal techniques. Communications explains the heart of an individual and an organisation and clarifies the balance and mixture of its fundamental facts.

Colour initiates the process of image management. Colour plays a critical role in every decision we make. It communicates subconscious messages of health, power, culture and environment. It unifies the image message.

Image Objects in image management are persons, places or things that influence our perception of individuals, products, organisations and entities. Selection, analysis, and use of image objects create the appropriate messages an organisation conveys to support its mission.

Protocol and Etiquette in image management define the acceptable or required behaviour in business and social situations. They are an organisation’s public statement of its standard of conduct that set the ethical tone for its employees, suppliers and customers. It includes the latest knowledge of how to best work with the X-Y Generation as research indicates that manners have declined in society in the last couple of decades.

Inner Image is the reputation and relationship you have with yourself regarding security, self-hood, belonging, purpose and competence. In the business world, it expresses the organisation's corporate soul to realise its visions concerning research and development, financial objectives, acquisitions, divestments and marketing practices and as an "employer of choice.".

The Grooming Principles in image management are the physical manifestations of health and well-being. They are the operating principles that describe the basic environment and character of an organisation, its products and employees.

Wardrobe Strategies in image management are methods to express lifestyle and profession. Clothing is a tactical weapon, like currency used to barter goodwill. An organisation's Professional Appearance Code™ supports the foundation of its philosophy.