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Case Study
 | Peter Sorenson |
Situation:
Sometimes the way an Australian presents to the rest of the world, may not be as sophisticated as we would like it to be. Peter’s role was to recruit students from all over the world. He was aware that his own image may not have been in keeping with what was expected.
IGI's Action:
In working with Peter, IGI assessed and improved his appearance, his
communication skills, his confidence levels and his business organisational and leadership skills. He was advised to strategically network, given the best information on how to form strong strategic partnerships and encouraged to join Paragon Club an organisation for
entrepreneurs.
Results:
Peter became much more skilled, aware and confident in his dealings with people from all over the world and was no longer unsure of the best way to go about things. His new "brand style" was just what was needed in the international market.
Peter's Comments:
'IGI is an enlightened and well educated organisation that helps people improve their corporate brand image. Jon-Michail is a very passionate person with great knowledge and access to extensive networks. I was able to share my deepest fears and hopes with Jon who proved to be completely trustworthy.'
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