Julie McRitchie - Image Group International

Image Group International, established in 1989 is an independant Australian-owned "full service" image management organisation that offers an eclectic range of evidence based coaching services in two main areas:

Coaching & Group Seminars - Corporate, Government & NGO's and Small Business Brand Image and Communications
One-on-one Personal Brand Image and Communications Coaching for Entrepreneurs, Intrapreneurs, Solo-preneurs and Business Leaders.

Image Group International's success can be attributed to solid partnerships with our clients and a strong commitment to providing the best quality service.

We support and advise clients, whatever their size, activity or sphere of operation, to achieve their total communication objectives by designing, and delivering the right message to all stakeholders including their customers, employees, media etc. in the most appropriate manner to achieve the desired results.

We conduct transformational image seminars/workshops worldwide. Our Head Office is based in Melbourne, Australia and we have a network of representative offices in over eighteen (18) countries.

At Image Group International, we are proud of our dedication to making a difference within organisations and with individuals. For more than a decade, we have partnered with over 5000 clients and established a track record for designing and development solutions across a wide range of industries.

Image Group International is recognised as Australasia's leading image consultants and is proud to be the preferred coaching provider to over 500 premier organisations (including Fortune 500 and BRW 1000) around the globe.

Case Study

	Julie McRitchie
	Company/profession:	Owner of two Businesses - Internet Based & Importing
	Previous Company:	Selling investment property – part-time
	Position:	Director/Owner
	Location:	Geelong, Victoria

Situation:

With two businesses growing in separate directions and with opportunities arising for both, Julie was in need of advice and direction from someone objective whom she could trust. Pursuit of professional and intelligent guidance and input from a recognised industry leader brought her to IGI.

IGI's Action:

Working through the IGI coaching program she was able to identify key factors that would directly contribute to a clear way forward. She focussed on her challenges and then forged out solutions that would not only grow her business but improve her skills, confidence and business acumen.

Julie was able to produce a workable business plan, set goals, determine future directions and develop stunning branding with highly recognisable logos.

Results:

Julie successfully launched her online business and was able to focus on its growth using the skills she had learned at IGI. Jon gave her advice that motivated her both professionally and personally allowing her to put to rest some personal matters that were hampering her success.

Julie's Comments:

'IGI is truly a great business. Jon’s approach to personal service, business skills and overcoming challenges is very inspiring and a great relief for someone who has been wandering the wilderness. Patricia works so well with him as a team player and adds great value to the whole process. Jon is very friendly, straight-forward and just great.'

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